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The Economist
Weibo woes
Three years after Twitter launched in 2006, Chinese techies created a similar microblogging service in China. Weibo (literally “microblog” in Chinese) boasted an average of 241m daily active users in March, more than Twitter. Like its American cousin, Weibo allows users to follow other users, tweet, retweet and browse a real-time list of trending topics (though it steers clear of politics, out of bounds in its communist homeland). And like Twitter, it relies heavily on advertising revenue.So as coronavirus-induced uncertainty led advertisers to slash budgets, Weibo saw advertising revenue, which accounts for nearly 90% of sales, plunge. In the first quarter it fell by a fifth year on year, to $275m. Operating profit plummeted by more than half, to $58m. Delayed second- quarter results, due on September 28th, may be less terrible. China was the first to be hit by covid-19 but began to recover just as the West went into lockdown.But Weibo also confronts a longer-term challenge. Yujun Shao of Westwin, a Shanghai-based digital-marketing firm, notes that for much of the past decade two firms—Weibo and Tencent (which owns WeChat, a messaging service)—sucked in the vast majority of advertising spending on Chinese social media. Today the “big two” are competing for ad yuan with an- other behemoth, ByteDance, which operates Douyin, an addictive short-video app (as well as TikTok, its global version). Other rising internet stars, such as Pinduoduo, which offers bargain shopping, are also muscling in on the advertising market.Weibo already boasts more than half a billion registered users in China. But user growth has slowed. To keep advertisers on board, Weibo must therefore boost user engagement. The company understands this. It already sports a richer array of functions than Twitter, for example a popular question-and-answer service in the mould of Quora. It is constantly adding new ones. In 2018 it acquired Yizhibo, in which people live-stream stand-up comedy, moonwalks and other acts for tips. Last year it launched a photo-sharing service akin to Instagram called Oasis. Still, Weibo’s revenues per user have been declining since 2018, and its share price with them. That is one more feature it has in common with Twitter—but is the opposite of what you would expect from a platform with strong network effects, such as Facebook. Weibo woes
Sadness;
Her face was lined and full of woe.
Her face was wrinkled and she had a sad expression.
He told me a real tale of woe about how he had lost both his job and his house in the same week.
He told me about his real misfortune, about how he lost both his job and his house in a week.
📍Three years after Twitter launched in 2006, Chinese techies created a similar microblogging service in China. Weibo (literally “microblog” in Chinese) boasted an average of 241m daily active users in March, more than Twitter. Like its American cousin, Weibo allows users to follow other users, tweet, retweet and browse a real-time list of trending topics (though it steers clear of politics, out of bounds in its communist homeland). And like Twitter, it relies heavily on advertising revenue.
Three years after Twitter's launch in 2006, Chinese technicians have set up a similar microblogging service in China. Weibo averaged 241 million daily active users in March, more than Twitter. Like its American cousins, Weibo allows users to follow other users, post, retweet and browse real-time lists of hot topics (though it avoids politics, outside the borders of the communist homeland). Like Twitter, it relies heavily on advertising revenue.Own (something to be proud of)Ireland boasts beautiful beaches, great restaurants, and friendly locals.Ireland has beautiful beaches, great restaurants and friendly locals.(computer system) instant processing, real-timeThe military needs real-time intelligence.The army needs real-time intelligence.real-time traffic/news reportsTo avoid (unpleasant or dangerous people or things)Her speech steered clear of controversial issues.Her speech avoided controversial issues.They warned their children to steer clear of drugs.They warned the children to stay away from drugs.If the ball is out of bounds, it is not within the playing area.(The ball) is outside the boundary, off the edge of the pitch📍So as coronavirus-induced uncertainty led advertisers to slash budgets, Weibo saw advertising revenue, which accounts for nearly 90% of sales, plunge. In the first quarter it fell by a fifth year on year, to $275m. Operating profit plummeted by more than half, to $58m. Delayed second- quarter results, due on September 28th, may be less terrible. China was the first to be hit by covid-19 but began to recover just as the West went into lockdown.As a result, advertising revenue on Weibo has plummeted, accounting for nearly 90 percent of sales, as uncertainty caused by coronavirus has led advertisers to cut budgets. Its shares fell by a fifth to $275m in the first quarter from the same period last year. Operating profit plunged more than half to $58 million. The delayed second-quarter results, which ended September 28th, may not be so bad. China was the first to be affected by covid-19, but by the time the West entered the blockade, it had begun to recover.Significant cuts, significant reductions (money, jobs, etc.)Prices have been slashed by 50 percent!(value or degree) plummets, plummetsThe fall in demand caused share prices to plunge.Falling demand led to a sharp fall in share prices.Our income has plunged dramatically.Our income has plummeted.Compared with the same period last yearConsumer prices in the euro zone fell by 0.1% year on year in March.Consumer prices in the euro zone fell 0.1% year-on-year in March.In March sales of passenger cars zoomed again, by nearly 10% year on year.In March, car sales surged again, growing by nearly 10% year-on-year.plunged, and fell sharplyHouse prices have plummeted in recent months.House prices have plummeted in recent months.Several large rocks were sent plummeting down the mountain.Several boulders were pushed down the hill.She plummeted to the ground.She fell to the ground at once.to have an adverse effect;Production has been badly hit by the strike.The strike seriously affected production.Demand for transatlantic flights has been hit by fears of terrorist attacks.Demand for transatlantic flights has been affected by fears of terrorist attacks.📍But Weibo also confronts a longer-term challenge. Yujun Shao of Westwin, a Shanghai-based digital-marketing firm, notes that for much of the past decade two firms—Weibo and Tencent (which owns WeChat, a messaging service)—sucked in the vast majority of advertising spending on Chinese social media. But microblogging also faces long-term challenges. Yujun Shao of West Window Technologies, a Shanghai-based digital marketing company, points out that for much of the past decade, both Weibo and Tencent, which own WeChat, which provides text messaging services, have absorbed the vast majority of advertising spending on Chinese social media.[ + that ] He said the weather was beyond our control, noting that last summer was one of the hottest on record.He said the weather was out of our control, noting that last summer was the hottest summer on record.In the article, she notes several cases of medical incompetence.In the article, she mentions several cases of medical accidents.📍Today the “big two” are competing for ad yuan with an- other behemoth, ByteDance, which operates Douyin, an addictive short-video app (as well as TikTok, its global version). Other rising internet stars, such as Pinduoduo, which offers bargain shopping, are also muscling in on the advertising market.Today, the "big two" are competing with another arch-rival, byte-beating, competing for advertising revenue, and byte-beating operating Jitter is an addictive short video app (as well as Jitter Global Edition). Other rising internet stars, such as Dodo, which offers cheap shopping, are also pushing hard into the advertising market.A behemoth; a powerful thingLarge chain grocery storesI hear Mark is muscling in on our meeting.I heard that Mark hard was at our meeting.📍Weibo already boasts more than half a billion registered users in China. But user growth has slowed. To keep advertisers on board, Weibo must therefore boost user engagement. The company understands this. It already sports a richer array of functions than Twitter, for example a popular question-and-answer service in the mould of Quora. It is constantly adding new ones. Weibo already has more than 500 million registered users in China. But user growth has slowed. Therefore, in order to keep advertisers engaged, microblogging must increase user engagement. The company understands this. It's already equipped with more features than Twitter, such as the popular Quora-style question-and-answer service. It's still adding new features.(especially for special purposes) participationLet's bring Rob on board for the Saudi deal - he's the expert.Let Rob also be involved in the deal with the Saudis - he's an expert on it.To improve; to improve; to enhance; to promoteThe theatre managed to boost its audiences by cutting ticket prices.The theatre tried to increase the audience by lowering the ticket price.Share prices were boosted by reports of the president's recovery.Reports of the president's recovery pushed stock prices higher.I tried to boost his ego (= make him feel more confident) by praising his cooking.I praised his cooking and tried to boost his self-confidence.Back in the 1960s he sported platform heels and hair down past his shoulders.In the 1960s, he wore flared trousers, thick-soled shoes and long shawl hair.The front of the car sported a German flag.There was a German flag in the front of the car.📍In 2018 it acquired Yizhibo, in which people live-stream stand-up comedy, moonwalks and other acts for tips. Last year it launched a photo-sharing service akin to Instagram called Oasis. Still, Weibo’s revenues per user have been declining since 2018, and its share price with them. That is one more feature it has in common with Twitter—but is the opposite of what you would expect from a platform with strong network effects, such as Facebook. In 2018, it acquired a live stream in which people stream talk shows, space dance steps and other acts to earn a tip. Last year, it launched an Instagram-like photo-sharing service called Oasis. Still, the average revenue of Weibo users has been falling since 2018, and its share price has been falling with its revenue. That's one thing it has in common with Twitter, but contrary to the expectations of powerful web-based platforms such as Facebook.(comedy) one-man show, single-mouthedThey speak a language akin to French.They speak a language similar to French.Despite that, neverthelessYou may not approve of what he did, but he's still your brother.You may not approve of what he did, but he is still your brother.I know you don't like her, but you still don't have to be so rude to her.I know you don't like her, but even so, you don't have to be rude to her.Even though she doesn't really have the time, she still offered to help.Although she didn't really have time, she offered to help.Learn, share, and grow
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